YACHT Release Video for
“I Walked Alone”
Directed by YouTube Superstar Mitchell Davis
About Mitchell Davis:
Mitchell Davis is a bona-fide YouTube celebrity. His YouTube Channel, livelavalive, has 666,345 subscribers and 112,380,788 total views. Some of his individual videos have views in the millions; he
travels the country working on video projects, and earns his living video blogging (“vlogging”) to his
devoted community of fans on YouTube.
“I Walked Alone” is Mitchell’s first music video.
About YACHT/Mitchell Davis Pairing from the desk of Claire Evans:
“Mitchell is a longtime supporter of YACHT; we first became aware of him when he started using our music in his YouTube video-blogs (vlogs, in the parlance of the medium). We were fascinated by what he was doing, sought him out, and eventually became friends, despite our geographical separation. Mitchell made a handful of vlogs about his experiences at YACHT concerts over the years before we invited him out to Portland, Oregon, to direct the music video for, “I Walked Alone,” a song about cyclical interconnectedness. It was really important to us to have a fan involved in the visual direction of the band; as children of the Internet age, we know that connection, self-empowered media-making, and a collective spirit are the most positive tools we have.
This is a feedback loop, a particularly modern, almost Warholian, story: the medium of YouTube empowered a brilliant kid from Ohio, brought him to the attention of the people he admires, annihilated the gap between them, and eventually facilitated the kid’s direct involvement in—even control of—the very work he loved to begin with. We live in the 21st century, and YACHT is a 21st century community, a larger experience that evolves along with the people it calls to action.”
YACHT Tour Dates:
12/01/11 Miami, FL – Electric Pickle
12/02/11 Worcester, MA – Clark College
12/03/11 Purchase, NY – The Stood at SUNY Purchase
12/03/11 New York, NY – Santos Party House (9 PM Set Time)
12/04/11 Philadelphia, PA – First Unitarian Church
12/05/11 Pittsburgh, PA – REX Theater
12/06/11 Chicago, IL – Lincoln Hall
12/29/11 Lake Tahoe, CA – SnowGlobe Music Festival
“I Walked Alone” EP available today!