AVA LUNA Premiere “Sears Roebuck M&Ms”

AVA LUNA Premiere "Sears Roebuck M&Ms" Video, Play Northside TONIGHT, Ava Luna's latest album Electric Ballroom is now out on Western Vinyl Records

After a long European tour in support of their latest album Electric Balloon, Ava Luna has returned to New York in time to play a very special Western Vinyl showcase as part of the Northside Festival TONIGHT.  The band has also debuted their latest video for “Sears Roebuck M&Ms,” which you can watch above.  Ava Luna will be playing a few other special appearances this summer so stay tuned for details.

Electric Balloon was recorded by Carlos Hernandez and Julian Fader of Gravesend Recordings, both of whom, apart from being in Ava Luna, have gained further recognition as go-to recording engineers within the Brooklyn music community.  The album was later mixed by Jimmy Douglass whose lengthy credits include the likes of Justin Timberlake, Aaliyah, Timbaland, Television, Gang of Four, etc.  The mix of grit and shine perfectly captures and accentuates their unique blend of doo-wop soul, no wave, and art-pop.

After years of writing and performing, Ava Luna has refined their doo-wop soul meets punk-as-fuck aesthetic into something bold and glaringly defiant in today’s indie music landscape. Following the release of their critically lauded first proper full-length Ice Level, the band spent an intense two-week period writing and recording in upstate New York. Unlike previous efforts that were meticulously mapped out, the songs that would become Electric Balloon were “a family effort” according to front-man Carlos Hernandez. For the new album, former Columbia composition student Hernandez relinquished the reins a bit, opting for a more organic approach to writing the material for what would become Electric Balloon. As Hernandez explains, it was a “…birth of confidence. I grew closer to my bandmates, began to see the roles of a family playing out. Ethan cooks dinner for all of us, we make lewd jokes, and then ‘after-dinner storytelling’ takes the form of playing music.”

In the wake of Ice Level, Ava Luna’s sharp edges have melted away just enough, making it easier to connect with their no-wave grooves and soaring harmonies. Distilling everything from James Chance and ESG to contemporaries like Dirty Projectors and Of Montreal, Ava Luna have landed on an aggressively unique sound that still manages to be accessible.


 06/13 – Brooklyn, NY @ Union Pool


Leave a Reply

Your email address will not be published. Required fields are marked *