Today, The Strokes have premiered their brand-new music video for “Threat of Joy.” Drawn from their new EP — the band’s first release in three years — the song finds the band back together in the video for the first time in five years.
Directed by long-term artistic cohort Warren Fu (who’s worked extensively with everyone from Daft Punk to Snoop Dogg to HAIM to Weezer), the video veers between the random and the surreal, with mystery, subterfuge, and intrigue all blended together in a bewilderingly intricate plot.
The “Threat of Joy” music video comes on the heels of the release of Future, Present, Past, The Strokes’ brand new EP. Out now on on Cult Records.
Cult Records is an independent record label based in New York, founded and run by Julian Casablancas. Releases include The Strokes, Julian Casablancas+The Voidz, Albert Hammond Jr., Karen O, and more. The newly launched website now includes a comprehensive store featuring both exclusive Cult titles and non-exclusive releases, books, merch, and more, all personally curated by Casablancas. In addition, the site also features an online radio station and editorial component with news coverage, long form features, interviews, and photo galleries, as well as a section where fans can discover new artists, music, videos, and more.