Run The Jewels debut “Love Again” video

Run The Jewels debut new video for their single "Love Again

Run The Jewels have followed up their Coachella performance this weekend with the release of the video for “Love Again (feat. Gangsta Boo),” from their sophomore album, Run The Jewels 2. Produced by JASH and Pulse Films for go90, the Ninian Doff-directed clip pairs beautiful high definition footage of butterflies and bumblebees engaging in colorful floral pollination alongside Killer Mike, El-P, and Gangsta Boo’s playful and provocative sexual lyricism – a nearly NSFW nature mini-documentary.

Adding to the weekend, the group once again participated in Record Store Day, following up last year’s top- RSD release with special Nick Gazin-designed cardboard VRTJ virtual reality viewers, as demonstrated in this video. The viewers help give fans access to the full immersive experience of RTJ’s celebrated new VR video for their song “Crown,” (available via the Coachella VR app and The New York Times’ VR app for both iOS and Android). The video is also available in the recently launched HTC Vive headset. The group will be releasing an Art the Jewels virtual art gallery this spring with additional VR content to follow via their forthcoming VRTJ app, and also have a 7-camera VR shoot of their Coachella weekend 1 set in production.

The viewers come paired with a download of the new song “Nobody Speak,” a riotous collaboration with iconic producer DJ Shadow from his new album The Mountain Will Fall, out 6/24 on Mass Appeal Records.

Run the Jewels hits the desert again on April 23rd for weekend 2 of Coachella, with more surprise guests and a featured broadcast of their set on YouTube’s new live 360 streaming capability, after which they return to the studio to complete their 3rd album, RTJ3, due out this Fall.