Soft Will, the third LP from Smith Westerns, will be released June 24th on Mom+Pop. After playing over 140 shows in support of their second album Dye it Blonde in 2012, Smith Westerns (Cullen Omori, Max Kakacek and Cameron Omori) returned to Chicago and began writing the follow-up LP. Writing through the Spring and into the Summer of 2012 the band teamed up once again with producer Chris Coady (Beach House, Yeah Yeah Yeahs, TVOR) and in August began recording what would become Soft Will at Sonic Ranch (El Paso, TX).
After three weeks of recording at Sonic Ranch the band headed to New York for an additional four weeks of recording and mixing all around the city. Close but not yet done, the band took a break and headed back to Chicago – there, they regrouped before returning to New York for a final week of mixing with Coady in early December at DNA Studio. It was there that all the pieces came together and its final shape emerged to become Soft Will.
Watch the Alan Del Rio Ortiz directed video for lead track “Varsity” now, a beautiful, dreamlike vision of young people in love. In Ortiz’ own words, he “wanted to make a non narrative video clip about young love without showing the usual conventions of going on dates or hanging out at the mall. We studied this couple as they would study themselves and each other in their dreams, and used abstractly sexual imagery to give it a hallucinogenic and hazy atmosphere”.