MassAppealRecords is an urban alternative music division that serves as the sonic extension of the MassAppeal brand. Birthed in May 2014, Mass Appeal along with hip hop icon Nasir “Nas” Jones, have created a powerful platform that aims to shine a light on DIY artists emerging from the many pockets of urban culture.At MassAppealRecords, we share the same passions that our artists possess; we’re as devoted to promoting the music as they are making it.