Following years of creating and touring with his punk projects, Seth’s reinvention began when he moved to Los Angeles in 2012 and started to focus on his visual art. Amongst other things, he opened his Wacky Wacko store, based on his extremely popular clothing line, collaborated on a special limited edition collection with Saint Laurent and had installations at various galleries and museums, including 356 S. Mission Road and MoCA Geffen Contemporary, all the while still working on new music.

With new surroundings and inspiration, a laptop, guitar, microphone, a $50 keyboard and help from Cole MGN, Seth’s new sound was born. Inspired by music he grew up loving – Radio Disney, Broadcast, 80s French Pop like Lio and Plastic Bertrand, Le Tigre, Nina Hagen and Kraftwerk – the new sound is a welcomed adventurous step in a completely new direction. Previously, Seth shared the first single “Eating Makeup”, featuring a vocal assist from the legendary Kathleen Hanna. The song is based on an episode of “My Strange Addiction” in which the subject is literally addicted to eating makeup. The tongue-in-cheek video directed by JJ Stratford (Telefantasy Studios) shows off Seth’s friends eating makeup but also acts as a Pee Wee’s Playhouse-meets-Liquid Television-inspired social commentary on the effects of the beauty industry. Today, Seth shares new track “Forgotten Fantazy” that shows his more somber and contemplative side.