“Elevator” by Young Rival

Hamilton’s Young Rival have revealed their ground-breaking, “dot-matrix” video for Interior Light’s “Elevator”. The song itself is lifted from Young Rival’s 2015 album ‘Interior Light’ which was released via Paperbag Records. The video was directed by the band’s John Smith and took nearly two-years to complete. Smith was recently profiled by the CBC’s Exhibitionists about the band’s videos from their studio in Hamilton.

About the process:
This video was digitally shot and edited, and then printed out frame by frame on dot matrix printers, and re-scanned to achieve the final result. Conceptually the video was heavily inspired by the work of Canadian animation pioneer Norman McLaren – specifically his work “Pas De Deux”

Formed in 2007, Young Rival have been highly praised for some of the best visual accompaniments produced by a band in recent history- with music video’s “Black Is Good” reaching well over a million views and “Two Reasons” close to a million.

Over the past two years, Young Rival have been busy working on this groundbreaking video, but also found the time to release the ‘Strange Light’ EP which features the title track taken from ‘Interior Light’ as well as four new tracks.

Interior Light was created with producer and Hamilton native Graham Walsh—whose work they had admired on records by Preoccupations, Metz and Alvvays —Young Rival never stopped ripping at the seams of these songs, as though figuring out what made them tick. Interior Light doesn’t sound like the culmination of ten years’ worth of hard work. Instead, it sounds like a new start: a springboard for further experimentation and exploration.

Young Rival – Interior Light Track Listing:
Carry The Weight
Throw It In The River
Interior Light
Elevator
Where’s It All Going
Living Like You Should
Bent Out of Shape
Let’s Get Together
Scruples
That’s Chemistry