Yelle has shared her new video for “Ba$$in,” the track comes off their latest release, Complètement fou, out now on Kemsoabe Records. Directed by Diane Martel and Geoffrey Lillemon (one of the leading artists of the Net Art Movement, basing his work on the interplay between the digital and physical world, where the real and the imaginary interact), the video is mostly inspired by music videos from the ’80s, where the music merged while giving the artist a prominent role in the films. The edit is done with page turn effect with a fun vibe throughout.
Complètement fou. If you’ve got even a barely passable grasp on functional French then you’ll know what those two words mean. Bonkers.
Bananes. Completely crazy. It’s a phrase that not only goes a long way to describing the gleefully mad electronic pop of Yelle – it also applies to the group’s unusual rise. They have taken their time between neon-streaked albums, sung every fizzy song in their native tongue, poked fun at their peers, and stayed clear of trends. And now, nearly a decade after forming in 2005, they’re releasing an album produced by Dr. Luke and his team. See? Complètement Fou.
“We just do things we love,” says Yelle, née Julie Budet. “This is the only rule we have. At the end of the day this is what makes Yelle: Spontaneity.”
Complètement Fou opens with chopped rave keys, round sequencer blips, a mighty low-end kick, and playful effects à la Basement Jaxx. Then comes Yelle’s voice – a transcendent thing that compliments those lush electronics so well. While “Coca Sans Bulles” tows the dark/light line between ’80s electro oddness and Daft Punk disco, “Jeune Fille Garnement” slinks/surges like the Knife’s freaky outré techno. “Ba$$in” swirls rap with Eurodance; “Dire Qu’on Va Tous Mourir” puts R&B through a Oneohtrix filter.
At the heart of Yelle today is the same spirit that brought the pair formerly known as Julie and Jean-François together, as great friends, in 2000. They initially called their project YEL – an acronym for “You Enjoy Life” – but the exuberant, feminized, Francofied shout they’ve taken for a moniker suits them perfectly. We yell when we are happy with the world and we yell when we’re pissed off at its ways. But we probably yell our best when we’re complètement fou.
3. Coca sans bulles
4. Les soupirs et les refrains
5. Nuit de baise I
7. Moteur action
8. Florence en italie
9. Un jour viendra
10. Nuit de baise II
11. Jeune fille garnement
12. Dire qu’on va tous mourir
13. Bouquet final
7/9 – Quebec, Canada – Festival d’Eté de Quebec @ L’Impérial
7/28 – Monterrey, Mexico – Escena MTY
7/29 – Mexico City, Mexico – Lunario
7/31 – Miami, FL – Bardot
8/1 – New York, NY – Full Moon Fest