Mark Pritchard released his album Under The Sun. One of the tracks “Beautiful People (feat. Thom Yorke)”, has now been given the video treatment by director Michal Marczak. The video, which follows the path of a stranger through a series of beautiful, eerie landscapes, reflects the albums artwork and ethos of desolate beauty. The video was premiered earlier this month at Sundance NEXT FEST in LA.

He says “The idea was to illustrate the songs underlying emotions by way of a mysterious character’s slow, non-linear, cinematic journey through an out-of-this-world landscape, chiming with the album artwork. The eerie atmosphere developed by gradually and only partially revealing certain elements, leaving it to the viewer to put the final pieces together. The video was shot in the Izera mountains of Poland and Thom was filmed in his hometown in England with a 3D scanner. We later replaced the on set actors head with an organic feeling particle simulation of Thom’s performance.”

Beautiful People is released on limited 12” tomorrow (September 2nd).

Mark Pritchard is also due to tour the UK with James Blake later this autumn following on from the success of their Australian tour. Dates below:

27/10/2016 Dublin, Olympia Theatre
28/10/2016 Belfast, Limelight
30/10/2016 Bristol, O2 Academy
01/11/2016 London, Eventim Apollo
02/11/2016 Leeds, O2 Academy
03/11/2016 Manchester, Academy
05/11/2016 London, O2 Academy Brixton

Video credits:

Director – Michał Marczak
Producer – Marta Golba
Exec producers – Sarah Boardman & Rik Green
Production Co. – PULSE FILMS
Art Director / VFX Supervisor – Jakub Knapik
Post Production – LUNAPARK Motion Arts Collective
Cinematographer – Michał Marczak, Marcin Koszałka
Editor – Rafał Listopad
Production Coordinator – Anna Waligórska, Krzysztof Bagiński
Costume Design – Michał Korchowiec, Hanna Maciąg
Video Commissioner – Rik Green