This morning, Majical Cloudz unveiled an interactive video for their new single, “Love Soul.” Subverting narrative, the video allows the viewer to control the progression of looping scenes, providing a unique experience for each listener. Fans can download and share a mp3 of “Love Soul”, along with original, animated GIFs, directly from the interactive site.
In regards to “Love Soul”, Majical Cloudz frontman Devon Welsh said:
“”Love Soul” was written during the time of many of the other songs on Impersonator but we decided to leave it off the album. It was a part of our set during our first shows. It was the only song I kept from a time when I was living in Northern California. I remember writing it at a cabin in the woods a few hours east of the Bay. I played it for the friends I was with and I think everyone, myself included, couldn’t really understand what it was. A dissonant loop and repetitive vocals. As Matt and I played it live it evolved slightly, so this is it.”