Emily Haines has shared the new video for the “Statuette”, taken from the Metric frontwoman’s forthcoming album Choir of The Mind. Until the album release, the track will be available as an exclusive download via international advocacy organization Global Citizen as part of their She Decides campaign. Further information on the campaign can be found below.
Of the stark and emotive new visuals, directed by Justin Broadbent, Emily told Stereogum: “We replicated a sleazy audition taping where the objectified woman’s value is reduced to the commercial desirability of her flesh. In the video, I get to reclaim myself and own it in the end.
“It was one of the weirder shoots I’ve done, acting out that humiliation, conforming to the lowered standards of all the other girls who so desperately want the part. I love the contrast between the summertime bossa nova beat and this generic, sad setting. There’s a strong connection between the visual mood and the lyrics. ‘With all the coal in core, all the water and the oil, you can buy any girl in the world. With the soil that you borrow and the moral you deny, you can buy the eyes of the world.’”
Choir of the Mind was largely composed in stolen moments with her piano over the past few years of intensive work with Metric. It was recorded over a number of weeks in 2016 at Giant Studios, on the West end of Toronto, where Emily and spiritual advisor and musical partner Jimmy Shaw have each lived and worked for the past two decades. The album was co-produced by Emily and Jimmy (who also mixed the album) and engineered by Kenny Luong. Sparklehorse drummer Scott Minor, who also appeared on the original Soft Skeleton recordings, returns on the track ‘Legend of the Wild Horse.’
About Global Citizen
Global Citizen is a social action platform for the global generation who are passionate about learning and taking action on the world’s biggest issues. In six years, Global Citizen has grown into one of the largest, most visible movements of engaged activists in the world. The organization reaches over 20 million engaged Global Citizens a month through content, campaigning, social media and video. This community works to influence world leaders and decision-makers to enact policy changes and commit significant resources to help end extreme poverty by 2030. Emily Haines performed at the 2016 Global Citizen Concert to end AIDS, TB, and Malaria in Montreal, and at the February 2017 Global Citizen Unplugged event in Ottawa, and continues to be an advocate for gender equality and education with Global Citizen.
About She Decides
She Decides is a global movement to ensure every girl and woman can decide what to do with her body, with her life and with her future. This right affects her personal development, her participation in society, her livelihood and whether her family and community thrives. By signing the She Decides manifesto, you will join the thousands of people, companies, organizations and countries standing up to say we want a new normal: where every girl and woman, everywhere, can decide. Without question. The full She Decides Manifesto can be found HERE.
Haines supports the She Decides Manifesto, and when Global Citizens take action by signing the Manifesto, they will be sent a free exclusive download of her new single “Statuette.” Haines has also partnered with the Plus 1 organization to donate $1 from each ticket sold on the upcoming tour to support a variety of charities that support women’s health initiatives.