For ambitious young NYC­ based producer/musician Nick Koenig (a.k.a. Hot Sugar), the frontier lies in a style he’s coined as “Associative Music”. While still firmly rooted in the pop format of solid melodies and undeniable dance beats, it’s a cerebral approach deeply rooted in an acknowledgment and interest of Pavlovian response. Koenig is keenly aware of the emotional resonance in specific non­musical sounds. Sky Sounds Pack is Nick’s newest project- a producer kit from sounds of the sky birds, planes, wind, blizzards & other things.